AT BIKE CULTURE, BIKES ARE MORE THAN WHAT WE DO — THEY'RE A HUGE PART OF WHO WE ARE.
Formerly known as Pablo's Bike Shop, we're proud to continue the same passion, experience and commitment to the riding community under a new name. Based in Rotorua and fuelled by a love of mountain biking, we're here to help riders of all ages and abilities get more out of every ride. From expert advice and quality bikes to workshop servicing and custom builds, we combine genuine experience with a genuine love for riding. Because for us, it's about more than bikes — it's about the people, trails and adventures that bring us together.
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Forbidden Bike Co.
Bicycle Witchcraft. Built in British Columbia, Forbidden designs mountain bikes that help riders push harder and carry more speed. Innovative suspension, modern geometry, and a willingness to challenge convention make Forbidden bikes something special.
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Pivot Cycles
Experience Elevated. Pivot builds premium mountain bikes that combine cutting-edge carbon technology, world-class suspension, and meticulous craftsmanship. Bikes engineered to disappear beneath you and elevate every ride.
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Transition Bike Co.
Good Times on Bikes. Born in the Pacific Northwest, Transition creates playful, confidence-inspiring mountain bikes with modern geometry and a rider-first attitude. Bikes designed to make every ride more fun.
WORKSHOP & SERVICING
At Pablo's Bike Shop Rotorua, we understand that every bike and rider are unique. We ensure quality service and proper setup tailored to your needs.
Hit the button below to book your next service.
FOR THE GROMS
Check out our new page, dedicated to kids and youth! You can find the Grom Shop, information about kids bikes parts & accessories and more..
We will be adding to this space regularly, with more products, information, and anything else that will be fun!
LOOKING FOR WAYS TO FUND THAT NEW BIKE?
We have partnered with the team at The Wheel Deal, to offer more payment options for you to lock in that new bike to ride to work on. Hit the link below to find out if The Wheel Deal can work for you.
